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The End of Supermarket Tea is Near

April 14th, 2011 | Posted by admin in Planting Tea - (0 Comments)

Singapore (PRWEB) February 17, 2006

Ask for a cup of specialty tea by brand at any café and you will get a bewildered look in return. To the masses, tea comes in tea bags. Any brand will do. With many tea stores now specializing in fine teas online, anyone can now enjoy a fragrant cup of delightful tea with a few clicks of the mouse.

The majority of tea drinkers do not know that there are teas beyond what is found in supermarkets or cafes. These so called gourmet or specialty teas are usually products of passion and perfection by tea connoisseurs from small tea estates that do not have large advertising and promotional budgets.

“What you usually get in cafés and supermarkets are usually cheap tea bags that contain small broken tea leaves or tea dust left over when tea leaves are harvested. The result is poor tasting tea with low nutritional value compared to whole leaf teas,” says Kim Yong, CEO of Your Tea Place, the online sales and distributor for specialty tea brand Mlesna (Ceylon) Tea of Sri Lanka.

“No café or supermarket is willing to carry high grade teas due to its costs. For example, top grade Ceylon Silver Tip teas, which are tea buds from the top of the tea plant Camellia Sinensis, cost around $ 600 to $ 700 a kilo at wholesale. To make economic sense to an F&B outlet, they will have to price it at $ 15 per cup. That’s not what the average tea drinker is prepared to pay. That is why mediocre supermarket tea is the norm at regular F&B outlets,” Kim continued.

With current efficiencies in international trade and shipping, these high grade teas are now available to all consumers by shopping online. Just perform a search by brand or the type of tea and you will be presented with many fine online tea stores that will ship your choice of premium gourmet teas directly to the comfort of your home.

With internet users buying online expected to increase from 35% in 2004 to 80% in 2008 according to Jupiter Research, the end of mediocre supermarket tea is near.

About YourTeaPlace.com

Your Tea Place (http://www.yourteaplace.com) offers a wide range of specialty Ceylon teas from Mlesna Tea Company online. Also available is an exquisite range of tea gifts, tea pots and tea sets for tea lovers.

Contact:

Kim Yong, Founder and CEO

Your Tea Place

+65-96775545

http://www.yourteaplace.com

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Tea is a Tea is a Tea is a Tea!

April 14th, 2011 | Posted by admin in Planting Tea - (0 Comments)

TEA IS A TEA PLANT:

Tea is a tree maintained as a bush for the convenience of the mankind to do cultural practices at ease and do the harvest also most comfortably. The tea bush is about a meter high and also 2 to 3 meters in diameter in spread. The teas grow as bushes at medium to high elevations on the hills. As a tree, tea is pruned once in a year and leaves are plucked periodically, the plant grows with lateral branches.

TEA IS A TEA LEAF:

Teas available in the market in packed condition are really processed tea leaves and their broken parts. It may be in full leaf form, tea in broken structure or tea in the powered form or called as dusts. All these tea leaves available in the market are not the very same. The sizes of teas are different and so the qualities. The color, taste and flavor of the tea leaves differ from estate to estate. They change with change in weather conditions, processing techniques and size of the tea grades.

TEA IS A TEA DRINK:

The main tea characters are its color, taste and flavor. The one more character is an additive character; when all these three characters are intensified, it is called the strength. These characters are witnessed when you drink the tea. The leaf tea has a special character with unique flavor with less of color. The broken teas are slightly stronger in color and tastier. The dusts or powder teas will yield more strong tea drink when compared with the bigger grades.

SPECIAL TEA DRINKS:

However, the color, taste, flavor and strength are brought out when made into a tea drink. The tea may be merely a raw extract of tea in golden color. This may be added with sufficient sugar and milk to give a special taste. The liquid gold may be added with the juice of lemon to make a lemon tea. A mint, cardamom or a ginger tea could be made with respective ingredients. They give additional taste and extraordinary spirit to the body and mind of the tea lover.

ALL THE TEAS ARE NOT THE SAME:

A common man thinks that all the teas available in the market are one and the same. But the truth is that almost all the teas are different and the unique characters in a tea are maintained by the companies by special evaluation and blending techniques.

You need to select some special teas and buy them for making special teas, when you are a tea lover. Your cup of tea should give a unique taste and happiness that lingers for a long time.

JUST GO :
LEARN ABOUT BECOMING A TEA TASTER!

pnkguru is a post graduate in agriculture and an advance diploma holder in advance management in Energo Cybernetic Strategy.An unique versatile freelance article writer.


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Article from articlesbase.com

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